“We Be Big” is the story of two Alabama boys and how they came to be the highly successful “Rick and Bubba” radio show. Rick and Bubba recount in alternating chapters their childhood ambitions that led them to working on radio stations separately and finally to working together to become the famous, smart-alecky, southern drawling and -in their own words- “sexiest fat men” to ever grace a radio dial.
Bubba was a techno geek from an early age, discovering he could broadcast on radio when he readjusted a copper wire in a walkie talkie. Rick, on the other hand, hoped to follow in his football coaching father's footsteps. Rick did impress the college coaches with his outstanding performance in high school football but a strange set of “coincidences” led Rick out of a career in football and into one as a deejay on a radio station. One day Rick and Bubba would discover there was an Orchestrator of many such coincidences.
Bubba never swerved from his fascination with radio electronics and wound up as engineer at another radio station. They eventually got together, slowly weened music out of their program, started speaking with their actual country accents and primarily focused on talking to each other and the ever-increasing amount of callers that would provide colorful conversations for the show.
These two “country boys” relate how hard work, determination and Someone Else will help you succeed at using your God given talents. According to the book, most radio stations are run from an elite (or elitist) board of directors and marketing experts- all who mostly decided that two good ol' boys from northern Alabama weren't safe advertising draws. Their show moved around from one station to another until even the Big Boys had to admit that “The Rick and Bubba Show” was hugely popular.
The added ingredient to their success -and what partly made the “experts” consider their show risky- was the fact that both men are open about their faith in God. Rick candidly admits in his chapters that he didn't start out that way. He was like so many professing Christians in that he was a “cultural Christian”: went to Church, went through the motions, but there was no real commitment or any real difference in his lifestyle.
That gradually changed and Rick became a man, like Bubba, who wasn't ashamed or embarrassed to share his beliefs on the air. It also made the difference when dealing with the stressers that working in the entertainment industry can hand to you. Both men credit God for the many “coincidences” that occurred and led to their success.
This is a good book for anyone interested in a career in radio or who have listened to Rick and Bubba's show and would like to know more about their personal backgrounds, walk with God and how they came to be the two sexiest fat men alive.
I received a complimentary copy of this book from BookSneeze for my honest review.
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